Reaching clients during a pandemic with podcast at JNBA

As COVID-19 began to take its toll on the economy, JNBA Financial Advisors was looking for a way to reach its clients to educate them during these turbulent times and decided to use a series of podcast episodes to reach clients on a regular basis. However, with Minnesota Governor Walz issuing a “stay at home” order, recording the podcast episodes on-site at JNBA’s office became increasingly unlikely.

Through video conferencing tools and reviewing best techniques for recording, we got creative and worked with JNBA to record the podcasts remotely. JNBA staff called in on a conference line through their phones and computers from their homes to record their parts of the podcast. We recorded the conversations, then edited them all together for JNBA to review.

JNBA has received an overwhelming positive response from clients, who the podcast episodes have helped guide through the uncertain times.