As COVID-19 began to take its toll on the economy, JNBA Financial Advisors was looking for a way to reach its clients to educate them during these turbulent times and decided to use a series of podcast episodes to reach clients on a regular basis. However, with Minnesota Governor Walz issuing a “stay at home” order, recording the podcast episodes on-site at JNBA’s office became increasingly unlikely.

Through video conferencing tools and reviewing best techniques for recording, we got creative and worked with JNBA to record the podcasts remotely. JNBA staff called in on a conference line through their phones and computers from their homes to record their parts of the podcast. We recorded the conversations, then edited them all together for JNBA to review.

JNBA has received an overwhelming positive response from clients, who the podcast episodes have helped guide through the uncertain times.

Nonin Medical is a Plymouth-based med-tech company the produces many items for the industry. With the recent COVID-19 pandemic, the company has seen an increase in demand for its mobile pulse oximeters. With our strategic partners at Bellmont Partners, Nonin wanted to produce a behind-the-scenes video of its production line.

We spent a day filming the intricacies of the production of their various products, from assembly to delivery. We then produced two short videos for them highlighting the process. One video was used in distribution to news organizations. The other was used in social media to highlight the hard work that Nonin employees are putting in to meet demands.

Kali Higgins is the owner of the yoga studio KALI in Stillwater, MN. With the recent COVID-19 pandemic, Kali was looking into ways to be able to host classes and interact with her students without them physically being in her studio. Wanting to add a weekly live-stream to the studio’s event calendar, Kali reached out to us for help for improving her videos.

We worked with Kali to asses her equipment needs, space and layout of her studio, and to review best techniques to video production. She had a great spot in her studio that had plenty of natural light pouring in, so we decided to use that to our advantage during the live stream. We made several suggestions for the background, as well as how to properly frame her video for the space. Finally we upgraded her audio to a wireless lavalier setup so that her instructions would come in clear for her students.